Company News, Marketing News

Avon Launches New Brand Campaign

CEO says new positioning reflects the Avon of today.

Avon, London, has launched a new brand campaign, “Watch Me Now,”  which it says calls on people to reconsider their views of the iconic, 135-year old company.   According to CEO Angela Cretu,  the campaign “signals the start of a new chapter for Avon. Avon has been doing beauty differently for 135 years and we aren't stopping now – we're just getting started. We are taking what we've learnt over the past 135 years about the power of relationships and social selling and applying ...

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